Florida Street: Galería Güemes Through the Years

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The cupula in Gallery Güemes, downtown Buenos Aires

Galería Güemes is another art nouveau jewel on downtown’s Florida Street, but you wouldn’t know it from glancing at it street side. After a 1971 fire caused serious damage to the exterior of the 1915 building it was modernized and rebuilt with a rather unfortunate glass façade, but the first floor retains the beautiful interior details including a stained glass central dome, granite walls, arched ceilings and detailed ironwork.

The decadent gallery was designed by famed Italian architect, Francesco Gianotti, known for another Buenos Aires’ landmark, Confiteria del Molino, still standing abandoned across from the Congress building. For many years Güemes was considered Buenos Aires first ‘skyscraper,’ standing at 87 meters high.

Known as ‘Paseo Florida‘ to old timers, many notables have passed through Galería Güemes through the years. An apartment in the building was once the home to the writer and aviator Antoine de Saint-Expuréy. Writer Julio Cortázar was known to hang out here, after the prime downtown shopping destination became home to porno shops and cheap ‘cabarets’ as mentioned in his 1966 story ‘El Otro Cielo’ (The Other Sky), a portion of which is translated here:

The marbled grand hallway of Gallery Güemes, a historic building inBuenos Aires

…”The Güemes arcade is ambiguous territory where, for a long time now, I’ve gone to shake off my childhood as if it were a used suit.

Since the year 1928, the Güemes arcade was a treasure cavern in which the world of sin and mint lozenges deliciously intermingled, where they shouted out the headlines of the evening newspaper with crimes on all the pages and lights burned in the basement gallery, where they showed forbidden realistic films. …

I remember most of all the smells and sounds, something akin to expectation and anxiety, and the little store where one could purchase magazines with naked women and ads for fake manicurists and I was already sensitive to that false sky of stucco and dirty skylights, to that artificial night that ignored the stupidity of the day and of the sun just outside.

Today, Galería Güemes is family friendly once again with 24 PG-rated stores to peruse including a chocolate shop, leatherware outlet and a wine cellar. On the second floor you’ll find Granix, one of Buenos Aires’ oldest vegetarian restaurants. In the building’s lovely basement auditorium, the Astor Piazzolla Theatre, tango great Carlos Gardel performed in 1917. Today it hosts one of the most celebrated Las Vegas-style tango dinner shows in the city.
The salon of Piazzolla tango in Gallery Güemes, Buenos Aires

In April 2010, Galería Güemes’s 14th floor lookout point was reopened to the public after many years in disrepair. Throughout Argentina’s 1920s heyday this was the highest man-made point in the country. The public came here to get sweeping 360-degree views of the city with the aid of a huge coin-operated binocular. Today the views are certainly more urban but on a very clear day you can see the coast of Uruguay with the aid of binoculars.


• Galería Güemes
Florida 165
Look-out point: Mon-Fri 9a.m-12p.m & 3 p.m.—5:30 p.m

• Piazzolla Tango

Lookout visits:  Monday-Friday 9:30-12:00 & 3:00-5:30
Cost: AR$


continue reading:

Florida Street—The Gath and Chavez Building

Florida Street at Diagonal Norte

→Galeria Mitre — Baroque Architecture on Florida Street